We are social beings and we love to bond and socialize. With time our cities and our resposibilities keep growing, and we move more afar from our friends and family, we shift to digital world to keep in touch with them. This brings the challenge of planning mutual meetings and events. This case study is an attempt to make this task convinient.

I approached via qualitative method by taking personal interviews and. I studied existing web services on creating and attending events and tried to analyze how I can derive a solution that can help people to plan and attend get-togethers.

Six people were interviewed withing age group 20-30 years, who are smartphones users and comfortable with and using apps and websites for performing different tasks. The questions were based on-

Time and Place : When and How do you plan?

Communication How do you discover and follow-up?

Order of events : What are the different stages?

Based on the interviews, I created three personas who vary in proficiency with different digital services in their everyday lives. Each persona has a specific scenario which starts from 'how the planning of an event begins' to 'what happens after the event.

Communication for planning :
Messengers like whatsapp and facebook are convinient to communicate with one person or a group of people eg. friends, family, colleagues. For planning smaller gatherings, user prefer to create a private group giving access to specific pool of people.

Small meetups are private :
For planning smaller gatherings, user prefer to invite and discuss with limited number of people. This is in contrast with the public events where the invite is visible to everyone.

Communications beyond texts :
In specific cases people share media such as photos, vidoes and audio which help to communicate better with other people in the group.

Invitating in person:
Meeting people personally and inviting them to the event is also preffered to show importance and respect.

Information Overload :
Overload befalls due to availabity of too many choices and unnecessary notifications. Information overload creates diversion in user flows.

Redundancy of reminders :
When reminders are not distinguished from rest of the notifications, people ignore them even if they are important.

Prioritization :
The messenger fail to prioritize the difference between regular conversations and planning. The clutter may result in losing track or important information.

Purpose is mandatory :
Every event starts with a subject. The subject defines the purpose of the event.

Communication is the key to planning:
The messenger fail to prioritize the difference between regular conversations and planning. The clutter sometimes results in losing track or important information.

Group Planning:
Meeting people personally and inviting them to the event is also preffered to show importance and respect.

Gradual addition of details overtime :
For smaller gatherings, event details such as time, location, date of event can be added during the act of planning. This will simplify the steps for creating new event. Users prefer to elaborate the title to accomodate more details.

Within the spectrum of digital services (mobile and web-based) used at present for event plannnig, people require a rather more private and specific platform for planning their meetups in daily life. A new platform will take out the muddle from social messengers and organise them according to user's preferences. The solution will be based a web-based product for smartphones (in this case android platform) to adapt with the existing services and act as a mediator rather than a stand-alone solution.

Based on the inferences, the key objectives of the app are following-

Som is a student in coservatorium. He is looking forward to play in an upcoming Open Jam Session "UJazz". Therefore he wants to prepare playing some songs.